European Marketing Distribution

Our private label products department

EMD offers to its members a platform to participate in the common sourcing of private label products, which is one of the most important and successful tasks EMD performs for its members.

All sourcing projects are defined and executed by EMD’s Working Groups. The Working Groups define, source and negotiate the purchasing conditions for large quantities of predetermined categories or products which are then marketed by the members themselves in each country. The sourced products depend on the participating members and range from fruit juices and cereals to dairy and frozen products.

The sourcing projects are coordinated and negotiated by EMD’s private label products department, headed by Edwin Verheul.

Edwin Verheul

Director Private Label Projects

«We are driving synergies in private label starting from the «base» of the product in all categories.
An international sourcing strategy and a focus also on product differentiation creates additional opportunities for our members»